Many people look in the mirror and don’t feel as confident as they did in their younger years. For some people, looking at their own bodies has always been a source of dissatisfaction. Carl Daikeler is an entrepreneur and businessman who is on a mission to change that for everyone. He and his co-founder, Darin Olien, created the Beachbody program in 1998 in order to make it more convenient for people to exercise, get fit and maintain a healthy body.
Carl Daikeler’s career began in the 1980s, when he graduated from college and accepted a producer job for the NFL. He developed halftime shows for the organization’s televised games. In the 1990s, he shifted to the infomercial industry. While working on videos for different products, Daikeler realized that a lot of people were buying items related to at-home fitness and health. He knew he could make a big impact on the lives of people who were ready to lose weight.
The 1998 launch of Beachbody involved a series of just a dozen workouts on the DVD format. They were so wildly poplar that Daikeler kept making more of the videos. By the 2010s, the library of workouts had expanded to more than 300. In 2015, Daikeler’s team added Beachbody on Demand, a streaming service. During the global crisis of 2020, interest in and subscriptions to the on-demand service grew at an exponential rate.
Daikeler also showed a keen interest in improving the nutrition of Americans. His observations of the typical American diet noted that most people turned to fast food out of a matter of convenience. Fast food is notorious for being low in fiber and vitamins and high in sugar, salt and calories. This is how Shakeology was created.
Carl Daikeler and Darin Olien developed Shakeology to fill the nutritional gaps in American diets. Shakeology’s foundation is a protein powder. There’s a whey option as well as a plant-based option, which is ideal for people who follow a vegetarian or vegan lifestyle. The powders combine the satiating powers of fiber and protein as well as a satisfying, rich flavor.