Although 2020 was a challenging year for the world. It was a year that caused everyone to band together. The world had to fight against the Covid-19 pandemic, as well as many other causes and issues. Racial injustice, police brutality, and The United States election permanently changed the way many view society. The music industry has been in the crosshairs of these changing views. People look up to the leaders in the music industry and count on them to give hope and guidance.
This year, Billboard decide not to present their annual Powerful Players List. With so many issues arising, it did not seem appropriate to focus on the most powerful person in the industry. Instead, Billboard decided to name those who they felt were helping in creating better society and supporting the various ongoing movements. Billboard decided to recognize those in the music industry who were helping elevate issues and help in advocacy change agents.
Desiree Perez was one of the people named by Billboard as a change agent. As the CEO of Roc Nation, she has supported movements and organizations that denounce issues such as racism and police brutality. Desiree Perez, along with Roc Nation, has also been directly involved with several high-profile police brutality cases.
Roc Nation has also partnered with several other organizations to help bring awareness and aid to various issues. Desiree Perez is over the Philanthropic portion of Roc Nation and has been instrumental in making sure that Roc Nation is on the right side of change.
Desiree Perez were involved in philanthropy and advocating for social change long before 2020. The company has a long a proven track record of supporting various organizations. The recognition by Billboard was an honor andRoc Nation continues to support many causes and continues to be an industry leader.