Michael Capiraso is an American businessman with experience in the consumer goods, entertainment, and sports industries. He has worked for the National Football League, Major League Baseball, WPP, Calvin Klein, Cole Haan, and New York Road Runners (NYRR). With his experience in these organizations, Capiraso has proven his ability to promote sustainable growth with collaborative leadership, and diverse and dynamic strategizing. His strategic approach includes embracing new and cutting-edge technology, innovative marketing, and focusing on organic growth.
Serving NYRR as CEO and president, Capiraso has almost doubled its yearly revenue to more than $100,000,000. Also, he has doubled the number of participants at events to 700,000. While working with NYRR, he has established partnerships with several groups including Trust for Public Land, TCS, and New Balance. Also, he has participated in 28 New York City Marathons and raised over $100,000 for NYRR’s Team for Kids.
While growing NYRR’s philanthropic outreach, he also improved its budget by eliminating wasteful expenses and diversifying the organization’s revenue streams. He focused on making NYRR’s culture one of efficiency and professionalism. Through Capiraso’s hard work, the organization has become the world’s largest Marathon and stands as America’s champion participatory sports organization. It has the highest revenues, broadest membership, as well as other prestigious industry accolades.
Before finding success with NYRR, Capiraso served Cole Haan as its Chief Marketing Officer. He led the company’s digital marketing, strategy, brand development, as well as developing a five-year multi-channel plan of growth. While working at Cole Hann he doubled the company’s revenue. He also drew on the company’s synergies with Cole Haan’s parent company, Nike. In addition to his work with Cole Haan and NYRR, Capiraso worked for WPP’s prism as its North American CEO. WPP is a strategic marketing agency serving consumer goods and entertainment clients like AT&T, PGA, and Coca-Cola.